Product Recall Statistics – An FAQ for Manufacturers

Press Releases Online - Tuesday, October 25th, 2011 -

Emotions are primitive. Lust, fear, happiness are all part of your emotional experiences. For an emotion to create a permanent memory something extra needs to occur.
You need a powerful emotion that creates a vivid image that is linked to a specific part of your body. Weak or tepid emotions do not work. Let’s see how this works.

You want to remember to purchase three items today, nails, gasoline, and a knife. You will need a place on your body to link each of these items. Let’s link the nail to your foot, the gasoline to your stomach, and the knife to your heart. Let’s begin.

Imagine a long rusty nail ripping through the bottom of your foot. How does this feel? Not very good. You might protest, and say does it have to be this painful? The answer is yes. Only very strong and exaggerated emotions will produce the permanent memory that you are seeking to create. Now when I say think about your foot, what item are you remembering? You are remember the nail. Perfect. Let’s do another example.

Your second item was gasoline. Imagine drinking gasoline so it is filling up your stomach. When you think about your stomach, what do you now recall? You recall the gasoline. Excellent.

The final item in your list was a knife. Picture a knife being plunged inside of your heart. When you think about your heart, what object do you recall? You recall the knife.

Let’s do all of the items in an exercise. Think of your foot, and what do you recall? You remember a nail. Think about your stomach, and what do you recall? You call gasoline. Finally, think about your heart, and what do you remember? You remember a knife.

See how easy this is to apply. Now make a list of items you want to remember. Link each item to a different part of your body. Next, create a powerful emotional image linking the object to your body part. You are going to love how easy it will be for you to remember and recall important information in the future.

The recent voluntary recall of the over the counter (OTC) arthritis pain reliever Tylenol by its manufacturer (McNeil Consumer Healthcare, a division of Johnson and Johnson) has lead to a series of heated exchanges between industry executives. Tylenol caplets were recalled en masse amidst reports that customers had detected an unpleasant odor resembling mildew issuing from the pills. Some consumers reported to the U.S. Food and Drugs Administration that they had suffered unpleasant symptoms such as nausea, stomach pains, vomiting and diarrhea upon taking the tablets. After consulting with the FDA, McNeil decided to withdraw the product from sale immediately while their scientists investigated possible causes.

The controversy appears to have been sparked by McNeil’s press release explaining the recall, in which it appeared to be downplaying reports that consumers had become unwell upon taking the product. The company stated that all observed events which had come to its attention were ‘temporary and non-serious’. The culprit was identified in subsequent analysis as the trace of a breakdown product from a chemical used to treat wooden storage pallets – 2,4,6-tribromoanisole. However, the company’s wording was somewhat ambiguous – the responsible substance is ‘believed’ to have been a breakdown product, a choice of words which might be taken to imply that McNeil was not entirely sure that this really was the case when they issued the statement.

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